Did you decide to reach a broader audience with a global perspective? The main challenge here is content localisation. When engaging your audience in every market in order to spread your brand message with relevant and successful social media marketing, you need to focus on localisation first.
Companies have recently increased their investments on their localisation strategies since it brings clear ROI when done with relevant expertise in the market.

Social media content localisation and curating content includes decisions on copywriting with cultural insights, relevant visual representation and channel selection with marketing expertise to the relevant culture.

What does social media localisation include?

Localising your social media content involves adjusting your content and messaging in order to create a meaningful context to audiences with different cultural backgrounds and experiences. It requires cultural understanding and native insights in addition to language fluency.

Why do you need a localisation professional to localise your content?

What is the latest social media content you remember resonating with you? You’ll see that it is a content that entertained you, emotionally affected you or motivated you in some ways.

You probably think that content was powerful because it meant something to you. Think about the latest travel video you have seen on TikTok, maybe you thought about your previous visit to Napoli where you have tasted their delicious pizzas there with your friends and had a lot of fun. So the place, the taste, and also the connection is familiar and you have an idea about the scene.

Let’s imagine this experience was completely uncommon to you. Imagine you have never tasted Italian pizza, or you’ve never been in Napoli, moreover, you don’t know anyone who has. Now that TikTok video means nothing to you.

Content localisation can change all that by making your content meaningful and memorable for the target audience you want to communicate.

To have a relevant brand messaging, you might need professional help not only for its financial and time management benefits, but also for a native focus and genuine cultural insights.

So, what is the best strategy to localise your content on social media? If you are still wondering please reach us at info@contextconscious.co.uk!