A translator is not only a linguistic expert, but the person with the necessary knowledge for your brand’s success in a foreign market as they are the one with local eyes. Moreover, localisation is...
Did you decide to reach a broader audience with a global perspective? The main challenge here is content localisation. When engaging your audience in every market in order to spread your brand mess...
QA testing is essential while localising if you wish for a complete and polished end product. Especially in this fast paced constantly updated digital world, you definitely need a QA tester who wil...
Traitor Creator: Transcreate for the most sensible with CC!The old italian saying “traduttore, traditore” suggests that translator is a traitor. However, the time is transcreation time, meaning tha...
Inadequacy of machine translationArtificial Intelligence (AI), Machine translation (MT) and use of Computer Assisted Translation tools (CAT tools)Translation technologies have been developing const...
