When developing or re-creating social media content, there are several things you’ll need to consider.

1.Channel Selection
People in different countries use different social media usage habits. When localising your company’s social media messages to new markets you should be learning more about these habits. Which platforms are popular in each market – even if they’re unfamiliar to you – and which also are the best fit for your brand. Seek for the answer of this question: what makes this channel successful and popular in this market? Once you are able to answer that, focus more on the content.
2. Keyword Localisation
Depending on your target audience, your content would include various terms, regional phrasings, and sayings in everyday language. It will help you create more interesting contents and add personality that reflects your branding.
Content localisation process includes identifying the phrases to use, deciding they create the same meaning to your new audience. Determining the intended message and identifying a saying that can substitute.
3. Cultural References
Cultural references are used to evoke memories, emotions, and to provide meaningful context. When your audience isn’t familiar with your references, your content may be meaningless to them.

Effective content localisation needs to address references that are familiar but still have the same meaning. So as to do this, significant cultural and historical understanding of the audience you’re trying to reach is crucial.

Moreover, when you localise your social media content, you have to consider the cultural values of the audience you are trying to reach. Your main goal should be to reach out to your audience in a way that shows respect for their history, values, and culture with a touch of positive, proactive approach.

• Prioritise representation in your stories and images.
• Know more about the holidays and events of that culture.
• Gain knowledge of current socio-cultural events that impact your target audience.

4. Relevant imagery and visualisation

If the content is relatable to your audience, you are one step closer to reach your goals yet one of the most important things in content localisation is to have a visual guideline. If you want your brand message to translate effectively across cultures, your content must be relevant and look native to each specific culture. Sharing images that include people, culture, icons that resonate with your target market.

So, what is the best strategy to localise your content on social media? If you are still wondering please reach us at info@contextconscious.co.uk!